Coca-Cola India announces collaboration with Adani Digital Labs | News Bharat

Coca-Cola India, a major beverage company, on Thursday announced that it is collaborating with Adani Digital Labs, a subsidiary of the Adani Group, to maximize the reach of its brands among customers in the nation.

According to a joint release, Coca-Cola India and Adani Digital Labs are working together to leverage the consumer-centric platform to sample products and provide deep customer insights.

Coca-Cola is one of the first companies to provide its products on this platform, he continues.

This will enable tasting of several new products from the Coca-Cola India portfolio, including ‘Fanta Apple Delite’ and ‘Charged by Thums Up’, at some of the country’s busiest airports.

The Adani Group’s digital arm, Adani Digital Labs, enables businesses to engage with a broad audience of travelers and identify customers with significant disposable income.

The platform is already operational at the seven major airports in Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore and Thiruvananthapuram, as well as Adani CNG stations, and will soon be available in a wide range of additional locations.

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