Through this partnership, select new products from Coca-Cola India’s portfolio will be made available for trial at some of India’s top airports.
Beverage giant Coca-Cola India has partnered with Adani Group subsidiary Adani Digital Labs Private Limited to optimize the reach of its brands to consumers across the country.
As part of this first-of-its-kind initiative, Coca-Cola India is working with Adani Digital Labs Private Limited to leverage the consumer-centric platform to sample products and develop deep consumer insights and an unparalleled ‘direct connection’ with consumers.
As part of the partnership, select new products from the Coca-Cola India portfolio namely ‘Fanta Apple Delite’ and ‘Charged by Thums Up’ will be made available for trial at some of India’s top airports.
Adani sampling is a digital platform that enables brands to engage with a large number of travelers and target customers with high purchasing power. While providing a verified customer base, theft-free ecosystem and referral options. The platform, which creates deep engagement between consumers and the brand, is currently live at key seven airports in India located in (Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore and Thiruvananthapuram) and Adani CNG stations will be available soon in many other categories of locations.
‘Charged By Thums Up’ and ‘Fanta Apple Delite’ are recent innovations from Coca-Cola India that offer new beverage experiences to consumers.
Commenting on the association, Greishma Singh, Vice President, Customer and Commercial Leadership, India and Southwest Asia Operations, The Coca-Cola Company, says, “We are always on the lookout for exciting new ways for consumers to experience our new products and this partnership with Adani Digital Labs Private Limited provides a SaaS-based sampling ecosystem. We see this as part of a long-term partnership with Adani and look forward to collaborating with them on more such unique initiatives in the coming months.”
Commenting on this association, Nitin Sethi, Senior Vice President and Chief Digital Officer – Consumer Business, Adani Group, says: “We are thrilled to be associated with Coca-Cola. With the help of our digital ecosystem, we want to add value to the brand by helping them build an irrevocable connection with their consumers. Through our services, we want to continuously simplify the user experience of the brand.”
The partnership, which started at one of India’s top airports – Lucknow Airport, included a free product sample of both Coca-Cola India products for passengers passing through the city. The cooperation will be further expanded to other locations in the country in 2023.