Beverage major Coca-Cola India on Thursday said it has partnered with Adani Group subsidiary – Adani Digital Labs – to optimize the reach of its brands to consumers across the country. As part of this, Coca-Cola India is working with Adani Digital Labs to use the consumer-centric platform to sample products and develop deep consumer insights, it said in a joint statement.
Coca-Cola is among the first brands to make its products available on this platform, he added.
Under this, select new products from the Coca-Cola India portfolio namely ‘Fanta Apple Delite’ and ‘Charged by Thums Up’ will be made available for trial at some of India’s top airports.
Adani Digital Labs is the digital arm of the Adani Group, enabling brands to engage with large volumes of travelers and target customers with high purchasing power. The platform is currently active at the seven key airports located in Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore and the CNG stations at Thiruvananthapuram and Adani and will soon be available in many other location categories.