Coca-Cola India has partnered with Adani group subsidiary Adani Digital Labs to optimize its reach.
As part of this venture, Coca-Cola India is collaborating to leverage the consumer-facing platform to sample products as well as engage directly with consumers and gain deep consumer insights.
Coca-Cola is one of the first companies to provide its goods on this cutting-edge platform.
Several new products from the Coca-Cola India portfolio, including “Fanta Apple Delite” and “Charged by Thums Up”, will be made available for trial at several of India’s leading airports as part of the agreement.
Adani Digital Labs is known for providing seamless user journeys and experiences to interact with the group’s significant customer base. Adani sampling is a digital platform that enables businesses to engage with many tourists and find customers with large wallets.
Greishma Singh, Vice President, Customer & Commercial Leadership, India & Southwest Asia Operations, The Coca-Cola Company, said, “Digital and product innovation are key growth drivers for us at Coca-Cola India. We are always looking for exciting new ways for consumers to experience our new products and this partnership with Adani Digital Labs Private Limited provides a SaaS-based sampling ecosystem. We see this as part of a long-term partnership with Adani and look forward to collaborating with them on more such unique initiatives in the coming months.”
Seven airports, including those in Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore and Thiruvananthapuram, currently use the platform, which fosters a strong connection between consumers and the brand. Adani CNG Stations will also soon be able to use the platform.
Nitin Sethi, Senior Vice President and Chief Digital Officer – Consumer Business, Adani Group, said, “We are thrilled to associate with Coca-Cola. With the help of our digital ecosystem, we want to add value to the brand by helping them build an irrevocable connection with their consumers. Through our services, we want to continuously simplify the user experience of the brand.”