Over 80,000 participants win rewards worth over half a million dirhams in daily rewards
A UAE bank partnered with a fitness rewards app to host a virtual step challenge in which residents pledged to walk 8,000 steps every day for 30 days during the Dubai Fitness Challenge.
The collaboration between Dubai Islamic Bank (DIB) and Fitze UAE aimed to motivate residents to adopt a healthy lifestyle. The bank hosted a virtual steps challenge on the app, which was open to all UAE residents.
More than 80,000 participants took part in the walk to win over half a million dirhams worth of prizes from a range of daily prizes such as international travel, luxury stays, skydiving, iPhones, airline tickets, experiences, electronics and much more, courtesy of the app. rewards members.
Daily and weekly draw as well as Bumper prizes and Jackpots at the end of the challenge were up for grabs.
This partnership also motivated more than 200 companies to the application by driving an inter-corporate steps challenge. By completing the step objective, corporate employees earned spectacular rewards.
Commenting on the collaboration, Rafia AlAbbar, SVP – Head of Human Resources at DIB, said: “Fitness, mental health and emotional well-being go hand in hand and should be an integral element in our day-to-day lives . . . They are the main drivers of personal happiness and professional satisfaction.”
Fitze, the free fitness rewards app, can be downloaded from Apple AppStore, Google Playstore and HUAWEI AppGallery.
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