Customers can also get information about Emirates Holidays, Skywards Miles, apply for ticket refunds and purchase merchandise from Dubai’s flagship carrier.
Emirates has begun rolling out expanded retail stores where people can experience the world’s largest airliner, the Airbus A380, via VR, as well as the airline’s new premium economy seats before purchasing tickets.
At “Emirates World” stores, customers can also get information about Emirates Holidays, Skywards Miles, apply for ticket refunds and purchase merchandise from Dubai’s flagship carrier.
On Monday, Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline and Group, opened the new 3,000 square meter retail store ‘Emirates World’ in Jumeirah City Centre. Emirates Airline Chairman Sir Tim Clark, Emirates Chief Commercial Officer Adnan Kazim and other senior officials attended the ceremony.
Customers who like to have a virtual experience can take selfies against a selection of Emirates product backgrounds, including the A380 lounge and private first class suites, thanks to interactive display technology .
“This store offers a modern look, advanced technology and more personalization in terms of what customers can get. We’ve incorporated technology as part of the revamp where you can see what your seat will look like on board the A380 before you buy your ticket .There is a touch screen where customers can get information about the destinations and also take a selfie with the destination,” said Adnan Kazim.
Several destination workshops will be held in December with the tourism boards of Thailand, Seychelles and Israel.
“For the first time, we’re showcasing our Premium Economy seats. Customers can relax, recline and experience Premium Economy, so they know what to expect when they travel in this highly sought-after cabin class. It’s not about not just buying the ticket, but we’re showing different types of products that visitors can physically see before they buy the ticket here.”
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Kazim revealed that this new outlet will be replicated in many parts of the world over the next three years with an investment of Dh100 million.
The retail store experience models will be divided into three categories, including the complete “Emirates World” concept, the travel store model and travel kiosks. Retail store models will be determined by customer requirements in each market, including strategic positioning, influx of locations and evolving customer trends.
In addition, the newly opened store in Jumeirah has a dedicated space where tourism boards from other countries can promote destinations and product offerings.
Emirates CCO said retail is an important channel in the business. “Today, we are talking about 7-8 percent of the total revenue from retail and we are expanding. With the new renovation that we are doing, this will bring us more revenue and also closer to the customers,” he added .