Mahindra & Mahindra presents XUV400verse, a metaverse platform for Mahindra’s all-electric XUV400 in the virtual world, powered by Metadome.ai. The platform is said to provide a unique customer experience, full of realistic graphics.
The Mahindra XUV400verse will allow customers to create a digital avatar to explore the brand’s virtual showroom and interact with other users and non-player characters. Apart from this, the virtual showroom showcases Mahindra merchandise and accessories as well as the XUV400 at the centre.
Veejay Nakra, President, Automotive Division, Mahindra & Mahindra Ltd. said, “The XUV400verse will enable us to create an exceptional customer experience. We invite our community of young SUV buyers and enthusiasts to experience this experience with their friends and family from the comfort of their own homes. Experience. We are delivering an environment that will resonate with our next generation of tech-savvy customers, providing them with innovative and immersive experiences.”
The XUV400verse will offer unique experiences such as a virtual brand showroom, much like Mahindra’s identity. The showroom features a futuristic design, offering guided and free-roaming tours, an LED wall featuring interactive avatars of spatial sound (live and non-player characters – NPCs), and an area to showcase branded merchandise and accessories.
Visitors in the XUV400verse can create and join their own avatars, or invite their friends and family to share the experience. Customers can use the ultra-realistic 3D car configurator to customize in real time, switch colors and explore the SUV’s capabilities in an immersive manner.
The XUV400verse also features a first-of-its-kind virtual test drive feature with multiple modes and camera views where users can gamify the SUV’s salient features.
