Mindshare India Pvt. Ltd hosted its first Digital Day 3.0 in the South, at Taj Connemara in Chennai. Nikhil Mayne, South Head of Mindshare India, set the tone for this digital day by opening the floor to a conversation rather than a monologue on digital trends led by the host.
The event was a host of interesting sessions covering trends, insights and successes in digital media marketing.
Expert GroupM consultants delivered sessions covering topics on data and technology, software solutions and digital performance marketing in an increasingly private, cookie-free world.
The democratization and inclusion of digital technology was viewed through the lens of partners such as Meta and Google. Experts from PhonePe discussed how financial data signals enable brands to creatively reach their consumers. We also had a stimulating session with Disney+Hotstar on the rise of OTT, connected TVs and binge drinking in India. Hyderabad-based creative partner SouthBay.live emphasized the importance of culture being relevant to content-hungry audiences.
The sessions were attended by 13 key brands, represented by more than 50 participants, all of whom enlivened Digital Day 3.0 with their engagement, enthusiasm and personal experiences.
With the success of Digital Day 3.0 in Chennai, the GroupM team is in the process of planning the next few engagements with clients from across the country.