Emirates has opened its redesigned retail store experience in the Jumeirah neighborhood of Dubai.
Located in the heart of Jumeirah City, Emirates World spans 3,000 square meters and offers customers the opportunity to immerse themselves in its signature products through VR/AR technologies.
There will be travel consultants at Emirates World. Consultants have been trained to provide support for air ticket enquiries, Emirates Holidays and Skywards. The size of the equipment has been doubled in the store to ensure faster customer service.
Emirates World in Dubai will also feature the first Premium Economy seat display in the airline’s store.
Customers who prefer a virtual experience can take selfies against a selection of Emirates product backgrounds, including the A380 lounge and private First Class suites. They can also explore the airline’s onboard cabins with a virtual reality offering.
They can browse a selection of Emirates Official Store products and travel accessories. There will be on-site food and beverage service, featuring Costa Coffee baristas who have created two unique drinks for the Emirates World retail store.
In addition, the store will host workshops, talks and other interactive sessions for the travel and tourism sector. Destination workshops with the tourism boards of Thailand, Seychelles and Israel have already been scheduled for December.
The Emirates World retail store concept will be progressively rolled out across the airline’s network over the next three years. The airline expects to invest Dhs100 million during this period as part of the retail strategy.
The retail store experience models will be divided into three categories, including the full Emirates World concept, the travel store model and travel kiosks. Retail store models will be determined by customer requirements in each market, including strategic positioning, site influx and customer trends.
“The opening of this latest store concept is an expression of our future retail vision and marks the first of several stores that we will open in the coming years in our network. It’s also part of our wider retail strategy to make the in-store experience more convenient, engaging and personal. We will use a combination of the latest technology together with personalized and personalized service from our highly skilled travel consultants. Our open, welcoming and functional space will also allow customers to discover our products such as Premium Economy seats,” said Adnan Kazim, Chief Commercial Officer, Emirates.