Dubai, United Arab Emirates – Croq’Michel is delighted to announce its first location in the Middle East. The vision of two Michelin star chef Michel Sarran, Croq’Michel is a premium restaurant concept dedicated to the beloved French staple, the famous Croque Monsieur. Located in Dubai Hills and set to open in early 2023, Croq’Michel has ambitious plans to become a firm favorite in the Emirates, following its immediate success in Paris and Toulouse, France. Ahead of the store opening, the brand will debut a traveling Food Truck, which will roll out across the UAE in December, first at the Rugby Sevens, before taking up residence at the Alserkal Avenue Cultural Centre.
Described as a cool and trendy canteen where authenticity meets innovation, Croq’Michel is chef Michel Sarran’s love letter to the croque monsieur, who has been obsessed with the sandwich since his youth. Michel is joined on his journey by his two daughters, who together are democratizing the chef’s signature gourmet dishes, making his unique brand of bold flavors and “savoir flair” available to everyone.
Michel Sarran comments: “When we first envisioned Croq’Michel, our idea was to create a ‘fast-good’ croque monsieur brand, elevating the traditional hot French toast sandwich with bold and surprising recipes, while keeping the offering warm , familiar and crunchy.My two daughters accompany me on this journey, with the ambition to create a community space where people can be assured of the same experience every time, whether they gather and enjoy a meal at restaurant as if they were having a sandwich to go. . We are delighted to share our cheerful brand with Dubai, a new food capital of the world and the first natural step for the expansion of our international brand.”
The menu runs through a wide variety of cities where Chef Sarran is inspired, including Helsinki, Ibiza, Tulum and most recently Dubai. Each sandwich on the menu is named after a destination, offering unique variations on the ingredients of the traditional croque monsieur and representing the impression that city left on the chef.
Customers can discover the Croq Paris, the standard variation of the croque monsieur, with beef ham, Emmental cheese, sun-dried tomatoes and béchamel sauce. Things get interesting with the Croq Gascon, which features duck confit, potatoes, sheep’s milk cheese, béchamel, garlic and parsley, or the Dubai-inspired Croq Dubai, filled with chicken shawarma, hummus, cheese from Philadelphia, zaatar, cucumber, kashkaval. cheese and a drizzle of garlic sauce.
Those with a taste for adventure can try the Croq Mumbai, with tandoori chicken, yoghurt and coconut cream, spicy masala, coriander, cucumber, lemon and paneer cheese, or the Croq Bali, with prawns, coconut cream, ginger , lemon, Philadelphia. cheese, coriander, emmental and a splash of satay sauce. Vegetarian and dessert options are also offered in the form of the Veggie Croq, which includes carrots, zucchini, green peas, parmesan cheese, cilantro, curry and cheese, and the Banana/Praline Croq, a sandwich made with brioche toast that includes banana. mascarpone, and a decadent crunchy hazelnut praline.
Croq’Michel will welcome customers to its store in Dubai Hills from early 2023. However, seasoned connoisseurs can also preview the ‘fast good’ offering courtesy of Croq’Michel’s Food Truck at Rugby 7s, from the December 1 to 3, as well as in Avinguda Alserkal from December 4 to 18.
For press inquiries, please contact:
Nida Nafis | Account Executive
Email: [email protected]